“WHOLLY SHIT!!” is the hilarious and honest deep-dive into the most controversial sports logo in recent memory: the infamous 2012 London Olympic design. Conceived back in 2007, this long-awaited book finally collects years of original, sharp illustrations and commentary on the public frenzy surrounding the logo.
Released to coincide with the Paris Games, WHOLLY SHIT!! is also a complete visual history. It features a full, chronological archive of every official Olympic Games poster ever created, starting from the very first one right up to the present day.
As a bonus, the book offers an exclusive peek into the future, including the anticipated designs for the LA 2028 and Brisbane 2032 Games. This is the essential book for designers, historians, and anyone who loves a good laugh about divisive design.